Blog

  • From code to conversation : How AI-powered Chatbots are redefining customer Experience in 2025

    From code to conversation : How AI-powered Chatbots are redefining customer Experience in 2025

    GR Infotech - AI-powered chatbot assisting a customer on a website, symbolizing intelligent and personalized support solutions.

    GR Infotech, a top software development company for chatbots USA, knows businesses need fast, seamless, and personalized customer service. AI chatbots in 2025 are smarter, faster, and more intuitive.. At GR Infotech, we’ve seen AI transform support into intelligent, conversation-driven engagement.

    Why Businesses are tuning to chatbots

    Customer expectations are evolving.  They are in need of answers – now. AI-powered chatbots allow businesses to deliver 24/7 customer support, reduce wait times, and resolve issues faster than human agents in many cases.  But chatbots today are not just about speed  – they are about empathy and personalization. Natural Language Processing (NLP) is making chatbots understand context, intent, and even emotion.

    This is not only enhancing the support, in fact it is enabling the businesses to engage the customers throughout the entire lifecycle – from lead generation an onboarding to feedback collection and retention. Whether it is an e-commerce site handling a high volume of inquiries or a fintech app guiding users through complex transactions, chatbots are playing a significant role.

    The Role of a Top Software Development Company for Chatbots USA

    Behind every intelligent chatbot is a skilled development team. A top software development company for chatbots USA, like GR Infotech, brings more than just coding expertise to the table. We blend strategy, UX design, AI technology, and business intelligence to build bots that truly solve user problems.

    Custom chatbot development ensures that each solution is tailored to your brand’s voice, industry needs, and customer behavior.  Our team leverages leading AI frameworks and platforms to deliver highly responsive, scalable solutions.

    Real-World Impact in 2025

    AI Chatbots are now embedded across various industries:

    Retail: Personalized shopping assistance and product recommendations.

    Healthcare: Appointment scheduling and symptom checking.

    Banking: Secure transactions and instant account insights.

    Education: Smart tutoring and interactive course navigation.

    Companies leveraging chatbot technology are seeing improved CSAT scores, higher conversion rates, and lower operational costs.  Most importantly, they offer an experience that today’s digital-first consumers expect.

    The journey from code to conversation is not just a technical achievement – it is a business necessity in 2025.  Chatbots are no longer optional add-ons; they are strategic tools shaping how customers interact with brands. As a top software development company for chatbots USA, GR Infotech is committed to helping businesses harness the full potential of AI to elevate customer experience and stay ahead of the curve.

    Ready to turn conversations into conversations? Contact GR Infotech today to build your intelligent chatbot solution.

    Visit Us: https://grinfotech.com/

  • Custom Software Is Like a Tailored Suit – Here’s Why Yours Should Fit Better

    Custom Software Is Like a Tailored Suit – Here’s Why Yours Should Fit Better

    Imagine a suit being picked off the rack for your wedding day. It might appear acceptable, but the sleeves would likely hang too long, the shoulders wouldn’t sit right, and constant adjustments would be required.

    Now, envision a suit that has been tailored exclusively for you — the measurements taken precisely, the fabric chosen specifically, the style made to sharpen your appearance. Confidence would be felt. Readiness would be experienced. That’s the power of a perfect fit.

    Likewise, the same principle applies to software.

    At GR Infotech, the top software development company in USA, it is believed that your software should fit your business just like a tailored suit — made to align with your exact workflows, objectives, and growth trajectory. However, many businesses are still being limited by off-the-shelf solutions that were never crafted with their needs in mind.

    Why a Software Development Company in USA Recommends Custom Over Generic

    While generic software may be chosen to fulfill basic tasks, it is often found to constrain flexibility. Teams are made to adjust their workflows to the software — not the reverse. As a result, inefficiencies are introduced, frustrations are increased, and productivity is lost.

    In contrast, custom software is created with your business in mind from the very beginning. Every component is designed to mirror how your team actually works, not how the average company operates.

    Features You Don’t Use, and Features You Need Are Missed

    Pre-built platforms are frequently packed with features that remain unused. At the same time, the ones that matter most to your business are often absent. Consequently, businesses are forced to rely on several disconnected tools just to function smoothly.

    With custom development provided by GR Infotech, only what is needed is built. Every integration is intentionally added. Every feature is designed to simplify — not complicate — your operations.

    As Growth Happens, Flexibility Is Demanded

    Business needs evolve — and so should your technology. Unfortunately, generic tools reach their limits quickly, whether in users, functionality, storage, or adaptability.

    Custom software, however, is designed to scale. New features can be introduced. System capacity can be expanded. And upgrades can be applied — all without a complete rebuild. Thus, business momentum is never slowed by outdated tools.

    Your Competitive Advantage Is Determined by Your Tools

    In today’s competitive landscape, technology is no longer just support — it is your edge. Companies that thrive are those empowered by solutions tailored specifically to them.

    At GR Infotech, innovative, future-proof solutions are developed. Instead of generic applications, intelligent systems are crafted to help you move faster, deliver better, and outpace competitors.

    Moreover, custom software is trusted to reduce inefficiencies, elevate brand experience, and generate higher ROI. When tailored for purpose, your tools are not just used — they are relied upon.

    Ready for a Better Fit?

    Settling for “one-size-fits-all” software should no longer be accepted. Instead, software that fits like a tailored suit should be chosen — software that is custom-built by GR Infotech, the best software development company in USA.

    📞 Contact GR Infotech today: +91 89396 59719
    🌐 Visit us: https://grinfotech.com

    Let the software your business truly deserves be built — precisely, efficiently, and professionally.

  • CHOOSING THE RIGHT SOFTWARE DEVELOPMENT PARTNER: WHY U.S. COMPANIES TRUST GR INFOTECH

    CHOOSING THE RIGHT SOFTWARE DEVELOPMENT PARTNER: WHY U.S. COMPANIES TRUST GR INFOTECH

    GR Infotech - Top appl

    In today’s fast-paced digital world, choosing the right software development is essential for the success of a business.  GR Infotech, the best software development company in USA, serves as the best partner and breaks your business success.  For U.S. companies looking to stay competitive, the need for innovative, reliable, and scalable software solutions is more critical than ever. That’s why many leading businesses trust GR Infotech, a top-tier software development company in USA, to deliver cutting-edge technology solutions tailored to their unique needs.

     

    GR Infotech – Top Software Development Company in USA – The Right Partner

    Selecting a software development partner is more than just hiring coders – it’s about finding a trusted collaborator who understands your business goals, industry challenges, and growth ambitions. The right partner brings expertise, transparency, and agility, helping you transform your ideas into robust digital products.

    However, with countless development firms available, the decision can be overwhelming.

    Here’s why GR Infotech stands out and why U.S. companies consistently choose us.

     

    Expertise and Proven Track Record

    GR Infotech boasts a talented team of developers, designers, and project managers with extensive experience across industries including finance, healthcare, e-commerce, and more. Our portfolio features successful projects ranging from scalable enterprise applications to sleek consumer-facing mobile apps. This breadth of experience enables us to provide innovative solutions that are both technically sound and aligned with business objectives.

     

    Commitment to Quality and Innovation

    At GR Infotech, quality is non-negotiable.  We follow industry best practices and agile methodologies to ensure timely delivery without compromising on code integrity.  We also stay ahead of technology trends – such as AI integration, cloud computing, and cybersecurity – so your solutions are not just current but future ready.

     

    Transparent Communication and Collaboration

    One key reason U.S companies trust GR Infotech is our dedication to transparent communication. From project kick-off to launch and beyond, we maintain constant collaboration with your team, providing regular updates and welcoming feedback.  This approach minimizes risks, reduces surprises, and ensures your vision is fully realized.

     

    Customized Solutions Tailored to Your Needs

    Every business is unique, and off-the-shelf solutions rarely fit perfectly.  GR Infotech specializes in crafting custom software that addresses your specific challenges and scales as you grow.  Whether you need a robust SaaS platform, a secure e-commerce website, or an enterprise-grade application, we build with your goals front and center.

     

    Robust Post-Launch Support

    Our Partnership does not end at launch. We provide comprehensive post-development support and maintenance, ensuring your software adapts smoothly to evolving market demands. This ongoing commitment builds long-term trust with our clients.

     

    Ready to elevate your software development?

    Choosing the right software development partner is crucial to your success. When you choose GR Infotech, the best software development company in USA, you gain a company strategically dedicated to driving innovation, quality, and growth. Join the many U.S companies who trust us to bring their software visions to life.

    Contact GR Infotech today to discuss your project and discover how we can help you build the future of your business – reliably, efficiently, and with excellence.

    Visit Us: https://grinfotech.com/

     

  • Top 5 AI Trends Transforming Software Development in 2025

    Top 5 AI Trends Transforming Software Development in 2025

    Top 5 AI Trends Transforming Software Development in 2025

    GR Infotech - AI in Software Development

    Artificial Intelligence (AI) is modifying how software is built, and in 2025, AI trends in software development are helping teams to work smarter, faster, and more efficiently. At GR Infotech, a leading application development company in USA, we are not just following trends, we are setting them. We bring AI-powered innovation to every project.

    Here are the top 5 AI trends transforming the software development world today, and what they mean for your business.

    Top 5 AI Trends in Software Development:

     AI-Assisted Coding

    GitHub Copilot – An AI tool is now suggesting code in real time. They help developers write code cleanly and faster and aid in reducing simple mistakes. At GRInfotech, an app development agency in USA, our developers use AI to accelerate development without compromising quality.
    Key Benefits: Faster Delivery and fewer bugs in your software.

     

    Automated Testing & Debugging

    AI is modifying how software is tested. Smart tools can automatically find bugs, write test cases, and alert us to issues before they reach production. This saves our time and ensures more stable and reliable applications.
    Key Benefits: Better Software quality and smoother launches.

    Smarter Project Planning:

    Planning and estimating software projects can be tough. AI now helps by analyzing past projects to predict timelines, budgets, and resource needs. At GR Infotech, we use AI tools to give our clients realistic timelines and consistent results.
    Key Benefits: More accurate planning and fewer surprises.

    Natural Language To Code:

    One of the most exciting modification is that developers can now generate code using Plain English. A tool named OpenAI’s Codex allow teams to describe a feature—and get working code in return. This enhances collaboration between technical and non-technical teams.
    Key Benefits: Faster prototypes and better teamwork.

    AI-Driven DevOps:

    DevOps deploys and manages applications efficiently. AI helps by monitoring systems, spotting issues early, and even fixing them automatically. It ensures your apps stay online and perform well, without constant manual work.
    Key Benefits: Higher reliability and faster issue resolution.

    AI Trends in Software Development – What does this mean for your Business?

    As a modern application development company in the USA, GR Infotech uses these AI innovations to deliver custom software faster, with fewer bugs, and at a better value.
    For clients: You get smarter and faster solutions that scale with your business.
    For our team: we spend more time on innovation and solving your biggest challenges.

    AI isn’t replacing developers—it’s empowering them. And at GR Infotech, we’re combining human expertise with AI tools to build the future of software.

    Ready to build your next application with AI-powered precision?
    📩 Contact GR Infotech today.

     

     

  • TRENDS IN MOBILE APPLICATION DEVELOPMENT

    TRENDS IN MOBILE APPLICATION DEVELOPMENT

    Are you planning to enter the mobile app industry? Then, it’s an exciting and right time!
    Many technologies that were hyped earlier, have finally come into the mix and are used to develop scalable, real and usable products. As a result, businesses are embracing advanced technologies, and we are witnessing many novel ideas in the market. Some of the major innovations hitting the industry are:

    Mobile IoT

    Internet of Things (IoT) is not a new technology, in our daily life we see wearables to smart speakers IoT devices are around us. For instance, 3.6 billion connected devices were used in 2018. Such growth in numbers always presents opportunities for mobile app developers and entrepreneurs. Several smart devices now get through software and sensors all within a network which facilitates the exchange of data and execute diverse predetermined functions. Businesses across globe are expected to utilize the power of interconnected devices made possible by IoT space.\

    Wearables

    Wearable have appealed to many people which help them monitor different aspects of their health. They help in monitoring heart rate, blood pressure, calories count and much and is touted to become an indispensable accessory for almost everyone. The most exciting mobile app development trends are in more novel forms of wearable devices. For instance, Seismic introduced Powered clothing, which uses robotic components to support the user’s movements, augmenting the user’s strength and promoting good posture. Others include a smart pacifier which can monitor baby’s body temperature, wearable tech to log sleep cycles and even detect signs of breast cancer. Nowadays people have become more health conscious, aware of their lifestyles, hence there will more demand for wearable devices.

    Virtual and Augmented Reality

    The practical applications for VR and AR are countless. Virtual, Mixed and Augmented Reality has been used in everything, right from teaching, simulator games, overcoming PTSD, helping electricians handle complicated wiring in aircrafts. However the adoption has been quite gradual, due to technical limitations. In terms of products, it is slowly catching up eg: HTC and Oculus (mobile VR), MR systems in the form of Microsoft Hololens.

    In the meanwhile, AI has been growing by leaps and bounds, which has led the way for practical applications of AR and MR. For instance, Google’s AR microscope that helps pathologists to detect tumors. Other organizations like Walmart are using MR technology for training employees right from customer service to compliance. For mobile app developers, this is an interesting arena to explore as companies sink additional development hours into these technologies, VR, AR and MR will play a significant role in how we work, learn and play.

    m-Commerce

    Mobile is already used widely for browsing, communicating and gaming. Now the trend is shifting more towards online mobile transaction. Mobile will increasingly be the first and often the only, touchpoint retailers will have with a shopper. In this regard, making more personalized, convenient and engaging mobile shopping experience will be a significant mobile app development trend. Small companies are willing to adopt, in an attempt to enhance customer engagement and sales. For mobile app developers, the key to success will be finding what the customers want and help in accelerating this industry.

    Beacons

    Beacons are potentially useful to many organisations. Beacons are simple, low energy transmitters that send their unique codes to nearby users, enabling mobile app deveopers to trigger events based on their proximity. They allow for location-based targeting, customer behavior monitoring, cross-selling and much more.

     

    Beacons are deployed in retail stores, which helps in improving in-store customer experience. For instance Macy’s utilized beacons to help customers identify the products they need, Target used it as a navigational aid, Sam’s club introduced cashierless store and the recent one being Amazon’s Go Store. Besides, retail and marketing they are useful in home automation, self guided tours etc.

     

    Mobile Wallets

    Presently, customers are expecting convenient and safe payment methods from all the apps they use. With a shift in shopping styles across the globe there has been a significant move from cash and card payments to mobile wallets and digital currencies. Now most ecommerce platforms have integrated payment gateways and included mobile wallets such as Paypal, Google Wallet, Amazon Pay etc. They provide highest level of secure encryption which has become mainstream for all such apps. Moreover, the global mobile wallet market is projected to expand at a CAGR of 30% by 2026. Considering the ongoing growth of mobile commerce and consumer preference for m-wallets, people will increasingly adopt this type of payment and we can expect to see more mobile payment apps in future.

    Chatbots

    Chatbots are capable of delivering self-service and personalized responses to users in real time. With the advancements in AI, businesses and organisations are now integrating chatbots to better user’s interaction. For instance, they were earlier used in messaging apps like Facebook, Slack, Skype but the evolution of AI had made it possible to integrate with mobile native apps. They can improve functionality of mobile apps, increase user engagement to deliver better results.

    Artificial Intelligence and Machine Learning

    AI and ML has been quite dominant technology and it is expected to continue that way. The advantages include analyzing enormous amounts of organizational data, providing valuable insights to business management. AI and ML can help in building smarter mobile apps that gives users a more personalized experience thus increasing user adoption and retention
    So, let’s watch for the developments of these trends and see how they will continue to make a difference within mobile app development in the future!.

    [stm_sidebar sidebar=”573″]
  • Full Stack Development

    Full Stack Development

    What is full stack?

    Full stack means, a collection of technologies needed to complete the project. Example,

    1. LAMP full stack web development (Linux Apache MySQL, PHP)
    2. LEMP full stack web development (Linux Nginx MySQL, PHP)
    3. MEAN full stack web development (MongoDB, ExpressJS, Angular, NodeJS)
    4. C# full stack web development (C# – Dot Net Core, Angular, MS SQL)

    What full stack developer do?

    A full stack developer is a person who has the functional knowledge and ability to take the
    concept and turn it into a complete product. The major role and responsibility for a full stack
    developer is to work font-end and back-end technologies and manage database, web server.

     

    Skills Sets for Full stack Developers

     

    Front End

    User experience one of important criteria to measure success of the project, the UX and UI
    is implemented using front end technologies, like HTML5, CSS3, Javascript. There are modern
    frameworks / libraries also available to make front end developer life easier. E.g., Angular, React
    JS, Vue JS, JQuery, SASS, LESS, Bootstrap, Material Design.

    Back End

    The main responsibly of the back end developer is to manage the business logic, storing
    data and API resources for the project. In addition to that they are able to handle database, web
    server, security and architecture of a system. Full stack developer must have strong knowledge i n
    any one of the server side programming like PHP, C#, NodeJS etc.

    DevOps

    DevOps” means Development and Operations. The main work is, to coordinate across
    the entire application life cycle, from development, testing to deployment and operations.
    Configure and manage web application infrastructure, source control, web server configuration,
    deployment and regulate application releases.

    Database

    Any project/product needs a data base to store and retrieve data. The full stack
    developers able to write scripts to manage data (insert, update, select, delete) into database.
    Should have knowledge in functions, views, stored procedures, triggers in any one of the most
    commonly used databases like MySQL, SQLite, MongoDB, MS SQL.

    Mobile Apps

    Ability to learn and develop the cross platform native application using
    Flutter Framework and React Native. These mobile apps are more closely connect with Web API’s
    to fetch and display in application, Designing user friendly screens, adopting UX, nice page
    transitions and manage data flow in application.

    Advantages

    1. The full stack developer involves, complete life cycle of project development.
    2. They are must be capable of designing prototype, development, testing and deployment
    and releases of project.
    3. Full stack developers able to provide complete solution to problems, think globally,
    creative and mange time effectively.

    Disadvantages

    1. Full stack developers cannot be expert in one skill. They have enough knowledge in
    multiple skills to manage project independently.
    2. Risk and Can Delay – When a single person handles all the responsibilities, there might
    be some risk when they are in leave or can cause delay when dealing heavy computation and
    data manipulation on one end.

    Wrapping Up

    As a full stack developer, you have to keep learning new updates in technology, strengthen
    the core skills in any one of the full stack path, you don’t want to be master in all the skills, but
    you must have capability to work on these technologies. First learn the concept, then practice and
    implement it in possible places.

    [stm_post_comments]
    [stm_sidebar sidebar=”527″]
  • Is Big Data empowering the Banking industry?

    Is Big Data empowering the Banking industry?

    The amount of data that we generate everyday is truly staggering. At the moment, 2.5 quintillion bytes of data is created each day and is estimated to increase with the growth of Internet of Things (IoT). For instance, this consists of every credit card transaction you make, your texts across messaging platforms, even the webpage you open. Now that you have an idea of these numbers, just imagine how much data we collectively generate every single day. This leads to endless opportunities for many businesses who are keen to capitalize on the data, likewise Banking industry is no exception.

    Presently, Digital banking is used by more than 2 billion people i.e almost half of world’s adult population. Hence, financial institutions have enough data at hand to rethink the way they operate, to become more efficient, customer-centric and as result more profitable. Banks have already been digitized which can be seen in Figure 1, now they are all set to get datafied.

    Figure 1 Digital Transformation in Banks

    (Source : Juniper Research https://www.juniperresearch.com/press/press-releases/digital-banking-users-to-reach-2-billion)

    However, the ultimate question is “How do the banks get most of your data to stay ahead in the competition?”In this blog, we will discuss the applications of big data in banking sector.

     

    The banking industry is among many industries which have enormous amounts of useful data about their customers but only few banks are utilizing this piece of valuable information to enhance the customer experience and using the data information to prevent fraudulent activities. According to recent research, only 37% of customers have responded positively saying banks understand their preferences and needs. It reflects, that banks are finding it a massive challenge to handle an ocean of informative data, which can be due to lack of skilled work force, unstructured data, high cost associated in storage and much more.However, the banks have realised the significance of data and gradually they have started applying Big Data Technology. The results are here, with almost sevenfold increase in the volume of data in past few years and experts believe this will propel the Banking industry. In this regard, Fintech firms have radically modified the financial landscape by facilitating the big data applications and complex calculations to financial decision making.

     

    FinTech companies are proactive, and they have the ability to handle big data to provide unparalleled levels of convenience. In this process they are taking away a sizable chunk of traditional finance firms revenue by eliminating friction for customers, for instance payment companies like Paypal and Upstart now allow customers to easily make payments online and take part in peer-to-peer lending. On the other hand, traditional financial firms lack the infrastructure to support these type of services and are unable to understand how customers are using specific applications. They tend to rely on surveys rather than real-time data to identify how customers are responding to their services. The bottom line is that unless traditional financial firms can catch up to Fintech companies in terms of embracing Big Data, they will not survive.

     

    Having gained an outline of Banking Industry, now let us look at the pros and cons of big data in banking which is listed below.

    Despite the aforementioned challenges, the advantage of big data in banking easily justifies any risk. The insights it provides you, the resources it frees up, reminds again that data is an universal fuel that can propel your businesses. But it all boils down to how banks can use big data to their full potential. Let us delve into some practical applications of Big Data in banks.

     

    Applications of Big Data in Banking

    • Personalized customer experience
    • User segmentation and targeting
    • Process optimization and automation
    • Improved cybersecurity and performance management
    • Fraud Prevention
    • Transaction Channel Identification
    • Customer feedback and analysis

    What’s the road ahead?

    With all that can be achieved with the help of Big Data and the ideal data platform to harness it, it’s the right time to make a plan and act on it. To gain the most out of Big Data, banks should focus on these three steps.

    • Develop a data strategy and align it with business goals

    Most companies strive to be data-driven, but not all are successful. To overcome this companies need to define a comprehensive strategy that spans across all departments, help them accomplish both singular and broader business goals.

    • Identify a data platform that is scalable and secure for your business

    Flexible and secure platforms allow companies to collect, store and process data in real time. Security includes role-based access, vital information doesn’t get leaked, allows companies to track data usage on a granular level.

    • Identify one business problem and expand on it

    Companies should try to identify one business problem, solve it with data and then expand on the solution to address other issues.

    It is evident that Big Data is an integral element of today’s financial services industry, and the success of financial firms will be determined by their ability to harness Big Data in a big way.

    Final Thoughts

    Doing the things the old-fashioned way is pretty risky nowadays. Banks must evolve and embrace new technologies if they want to sustain. Adopting Big Data analytics and intertwining into banking sector workflows is one of the key elements of surviving and prevailing in competitive business environment. Gone are the days, where we used to perceive banks with sophisticated marble halls, with clerks assisting customers. In the last decade, banks have heavily invested in technology includes incorporating web and mobile access services. Now it is time for them to empower their operations with Big Data analytics, AI/ML algorithms and other high-tech tools.

    [stm_post_comments]
    [stm_sidebar sidebar=”527″]
  • Emergence of Predictive Analytics

    Emergence of Predictive Analytics

    Data, Data, everywhere!

    Over the years, there has been growing interest towards understanding, analyzing and translating the impact of data that is generated in various fields. Data analysis is essential to understand the patterns, trends, and how it supports data driven decisionsthereby improving businesses and scientific research. This article sheds light on the Emergence of Predictive Analytics. The evolution of Predictive Analytics will be explained, followed by the implications of Predictive Analytics towards business strategy formulation and industrial applications.

    Predictive Analytics explained

    Predictive Analytics utilizes data, statistical algorithms and ML techniques to predict and identify the possibilities of future outcome based on the compiled data. In simpler terms, it is actually a part of data mining that extracts information from data, in turn the retrieved data is used for predicting meaningful behavior patterns and trends. For instance, Predictive analytics helps in understanding why and how businesses fail, how to engage better with the users and what can be done to prevent such failures. The outcome of Predictive analytics (an unknown end result) is obtained by understanding the relationships between descriptive and predictive variables from past incidents. It all boils down to level of data dissection and presumption qualities which reflects on accuracy and dependability of the outcome.

     

    Figure 1 :  Predictive Analytics Explained

    (Source :“Reactive to proactive to predictive — Change the paradigm”, DXC. Technology)

    How did it happen?

    In the quest to study data back in the early 1980’s first step was taken in the form of static reporting, followed by Data Analysis in Excel, OLAP in 1990’s, monitoring using dashboards in 2000’s to Data Mining and Optimization, Predictive Analytics in 2010’s. It has come a long way!

    Presently, Predictive Analytics is used by 87% of B2B market leaders inorder to improve their market share and revenue growth. Besides, one should be aware of the fact that employing predictive models to identify future scenarios alone doesn’t ensure a competitive edge. The truth issmart businesses employ predictive analytics as tool to take operational decisions in real time.This helps in predicting the next ideal possibility and alsofacilitates decision making without any human intervention.

    Insight on Predictive Analytics Models

    The integral component in Predictive analytics is predictive model. The prediction is performed by considering the individual’s characteristic as an input and providing a predictive score as an output. For instance, higher the predictive score, the more possibility the individual will exhibit the predicted behavior. Currently, predictive models are widely derived using Machine Learning (ML) approach as shown in Figure 2. ML grinds down the data to build the predictive model. It is designed to mechanically form a new capacity for the data. Further, there are five essential components in Predictive Analytics which are Prediction, Data, Induction, Ensemble and Persuasion effects (Source: Eric Seigel, “Predictive Analytics : The power to predict who will click, buy , lie or die”)

    • PredictionEffect: Deals on how the future outcome would be determined with only 50% accuracy by means of behavior trends and learning patterns.
    • Data Effect :Describes about the causative relationship that is present, and also features predictive insights within the data.
    • Induction Effect: Refers to Machine Learning part where data is processed to create predictive models.
    • Ensemble Effect : Known as Meta- Learning, where two or more predictive models are ensembled together.
    • Persuasion Effect : Predicts individual’s influence by means of two distinctive data (Uplift model)

     

    Figure 2 Predictive Modeling

     

    That’s enough theory – let’s get on with the practical applications!

    Scope of Predictive Analytics

    The applicability of Predictive Analytics across various industries is significant and its potential areas are as follows:

    • Fraud Detection : Eliminates false identities, detects invalid insurance claims.
    • Education : Provides insights on strategizing effective learning and teaching techniques.
    • Advertisement: Gathers customer data across social media platforms and promote ads based on their traits, search data.
    • Clinical Support : Assists in providing ideal medical option at the point of care and effective diagnosis.
    • Insurance and Mortgage : Determine the premium plans for the borrower and assessment of borrower’s ability to repay the mortgages.

    Industrial Applications:

    Human Resources : Helps in strategically analyzing the data to accurately determine behavior patterns, attitudes and capabilities among employees.

    Sales : Predicts customer demands and preferences. It helps in optimizing the product pricing based on demand. Ideally used as a decision making tool, that contributes to profitability.

    Healthcare :Helps the people to track their medications and sends corresponding data to the doctors. Useful for identifying trends on personal/large scale level, priority in bioinformatics and predictive genomics.

    E-Commerce : Allows e-Commerce companies to analyze the user’s past click through behavior, shopping history and product preferences. Further, this will provide relevant results, promotions and recommendations to the users.

    Safety: Enables police forces to monitor high threat areas, identify and classify high spot areas based on crime rates

    Finance:Widely used for carrying out credit card charges, fraudulent checks and other financial transactions.

    Final Thoughts

    In an era of Big Data, the demand and usage of predictive analysis is growing rapidly, with the primary objectives of assisting in strategic business decision, enhance their profitability and performance of respective organizations. With promising trends and active research in areas such as the Cloud, in-memory analytics, formulating effective open-source techniques seems Predictive analytics is definitely way forward!

    [stm_post_comments]
    [stm_sidebar sidebar=”527″]
  • Role of Blockchain Technology in e-Commerce

    Role of Blockchain Technology in e-Commerce

     

    Blockchain technology is steadily gaining impetus and is deemed to have great importance in the global economy. Of all the available industries, where blockchain technology has been proposed to transform the way things are traditionally done, obviously there are many – e-Commerce is certainly the leader of the pack. E-commerce is amongst the industries that are steadily increasing the use of blockchain technology inorder to facilitate safer and faster financial transactions.

    Of late, the commonbuzzwords used in the industry are “E-Commerce”,“Blockchain” and “Bitcoin”.  Besides, we have seen e-Commerce giants ranging from Walmart to Unilever shifting towards Blockchain. First things first, so what exactly is e-Commerce, and further delve into Blockchain and is it going to redefine e-Commerce industry?

    Current Scenario of e-Commerce

    Is the e-Commerce market expanding? Based on the data from IPC BE (e-commerce forum) the market trends and growth has been visualised in Figures 1-2. From Figure 1 it is evident that the projections are upward and seems to be undisputable with no signs of decline. The online sales improved from $2.3 to $2.8 trillion, almost comprising a 10% of current total global retail sales and increasing the online share close to 15% in 2019 which can be seen in Figure 2. The estimated growth rate is about 265% [Based on Data from 2014 ($1.3 trillion) vs 2021($4.9 trillion) projections]. In this regard to exploit this e-Commerce trend, physical stores must focus on e-Commerce infrastructure to bring their businesses from offline to online. For instance, when improvements are made in e-Commerce infrastructure, internet penetration and payment systems, this market is bound to expand even further.

     

    Figure 1‑ Global Trend – e-Commerce Growth

    Figure 2E-commerce Global Retail Sales

    So how it actually works? The success is partly attributed to various e-Commerce platforms that are able to develop an e-Commerce solution that attracts small and medium enterprises which ideally don’t have time and resources to create their own e-Commerce platform. As result it involves operation costs, fees and commissions charges which leaves little room for small/mid level firms to make money out of e-Commerce. For instance it includes credit card/ payment processer fees also,Paypal typically charges about 3%. These factors need to be weighed in, then included in the price before passing on to the consumer. Morever there are various barriers limiting the e-Commerce growth such as complex and costly infrastructure, access issues and lack of trust in security and privacy. Because of this scenario, many small businesses end up in a place where they can’t compete. In this regard, we pose a question “Is it possible for Blockchain technology to solve the issues related to costs and infrastructure of e-Commerce?”

    To address this question, we need to understand the fundamentals of Blockchain. Let’s have a look!

    Blockchain and its purpose

    A chain of online transactions usually performed in crypto currencies and conserved as shared legder across numerous computers on a peer-to-peer network is regarded as Blockchain. In a nutshell, it is a technology that allows information to be digitally transferred between people without any intermediaries like banks, insurance firms etc. They have significant applications in the areas like supply chain management, money transfer, online retail, data sharing and storage, digital identification systems and tax regulation, and so on. For example, blockchain allows companies to directly work with consumers to exchange money and services, thereby reducing the operating costs associated with servers, storage and security. It can handle user activities like product searches, processing payments and customer care. Some of the commonly used blockchain technologies are Ethereum and Bitcoin. Ethereum offers a technical platform for e-commerce websites where their blockchains can be managed. Bitcoin is basically a cryptocurrency that led to the creation of Blockchain technology.

     

    Having gained an insight on Blockchain technicalities, let us explore how it is different compared to traditional e-Commerce. This comparison hopefully answers the question “Will Blockchain overtake traditional e-Commerce?”. The differences observed in payment methods are tabulated below, further Figure 3 illustrates the advantages in adopting Blockchain.

     

    Criterion Traditional e-Commerce Blockchain
    Payment Process Slow Payments through cryptocurrencies, faster and safe operates on push transactions principle
    Processing fees High Nominal rates, even exchange rates (crypto to USD, EUR, GBP) will be low
    Customer Satisfaction Disagreements resolution systems will leave negative impact on future customers Cryptopayments strives to gain customer trust and build strong affinity

     

     

    Figure 3.  Traditional e-commerce approach vs Blockchain comparison

    ( Source: https://www.openxcell.com/blockchain-set-to-redefine-ecommerce)

    Blockchain’s influence on e-Commerce

    The advent of Blockchain technologies has transformed the e-Commerce ecosystem. Now, e-Commerce players are shifting towards an economic ecosystem that is smoother, faster and easier for consumers and online retailers. In a way, Blockchains strive towards enhancing the customer experience. Some of the solutions using Blockchain are as follows:

     

    • Enable cryptocurrency payments: Leads to larger consumer pool with low costs for exchanging money and services. Offers international transactions at lower exchange rate by which we can eliminate fraudulent purchases and charge-backs.

     

    • Infrastructure:Blockchain is in decentralized nature, which will lower the need for data storage thereby cutting costs related with data handling and security. It has the ability to store information across the network. No need to worry on customer privacy and data security, blockchains anonymity and functionality to the rescue! As a result, low costs will enable the small businesses to break the barrier and enter into the market.

     

    • Improved User Experience: Blockchain will eliminate multiple getaway logins while purchasing, in the meanwhile providing better security (DLT – Distributed Ledger Technology). Cheap, faster and more secure payments and a more transparent market place. Better visibility leads to increase in adoption ?!

     

    Besides, there are wide range of applications for Blockchain in e-Commerce, which includes Fund Transfers, Web payment transactions, Decentralized digital market and effective Retail Management. Some of the applications of Blockchain in e-Commerce can be seen in Figure 4.

     

    Conclusion

    In future, Blockchains will act as the backbone for online sales and payments. Aims to democratize the economy by making the e-Commerce ecosystem more transparent, thereby allowing users to have control over their transactions. By adopting Blockchain, e-Commerce will become cheaper, faster, secure and more accessible. Cryptocurrency payment methods will benefit sellers in reducing costs, and opens a new horizon widening the scope of e-Commerce!

    [stm_post_comments]
    [stm_sidebar sidebar=”527″]
  • Rise of JavaScript And Its Frameworks

    Rise of JavaScript And Its Frameworks

    Gone are the days, where JavaScript developers were primarily seen as front-end developers, typically bound to the web browser. Today JavaScript is everywhere and is touted as the crown jewel of programming languages, the popularity can be clearly seen in Figure 1. The growth of JavaScript ecosystem coupled with the rise in popularity has literally changed the face of web development. For instance, earlier from only browsers it expanded to the server and now it’s become more extensive. Right from mobile apps, IoT devices, Bot Frameworks, 3D games and even Virtual Reality can be developed using JavaScript.

     

     

    Figure 1  Stack overflow developers’ survey

    (Sourcehttps://insights.stackoverflow.com/survey/2019#technology)

    So, still wondering what led to this emergence and popularity of JavaScript?Here are some interesting features I opine that contributed to the popularity of JavaScript.

    Ease of Use

    Relevant frameworks and libraries are available online. JavaScript code is executable on the browser (client) as well as the server, and doesn’t require complitation at the client side . It has the ability to support functional as well as OOPS programming style. The presence of numerous JavaScript frameworks and libraries enables to develop both web and mobile applications.

    Accessibility

    We know that the success of any product depends on the ease of access. In this regard, this salient feature “accessibility” has made possible the growth of JavaScriptand its community. The online community provides relevant solutions to common problems, which is another reason that developers prefer JavaScript. As a result,the community has fostered creativity and innovation thus forming an integral part of JavaScript’s progress and evolution.

    Performance

    Being an interpreted language, JavaScript tends to be lighter and faster and less bulky than Java.This coupled with scalabilityand ease of use makes it ideal for most tasks.

    Code Sharing

    The package managers in JavaScript are intuitive and easy to use. These package managers and hassle-free environment allow the developers to share the code, thus saving a lot of time.

    Editor/IDE support

    No need of full-fledged IDE, allows developers to use lightweight editors such as Atom, VIM, Emacs etc.

    Signs of constant innovation and adoption

    Gradual rise in number of environmentshas led the JavaScript developers to create and explore new platforms. A classic example of Netflix utilizing Node.js for their front-end web applications. Besides, it serves as a great choice for developing cross-platform native applications.For instance, React and React Native is widely employed by Facebook, companies like Microsoft and Github have adopted electron.js to aid the development of cross-platform desktop applications.

    Having gained an outline of JavaScript, let us dive into some of the essential JavaScript frameworks and libraries.

    Node.js

    Node.js is an open-source, cross-platform JavaScript run-time environment which allows to execute code outside of a browser. It has variety of applications, right from running the backend of websites to controlling robots and IoT applications on cloudplatforms.It is built on Google Chrome’s V8 engine.

    React.js

    React is a versatile, declarative and comprehensible JavaScript library for developing interactive UIs. Based on the data from NPM trends, the usage of different libraries, frameworks have been plotted in Figure 2 and percentage change in growth over a year has been tabulated in Table 2. The number of downloads statistic indicates that React.js is way head compared to other libraries which confirms that it is popular among developers.Further React.js has seen a swift growth since its inception by Facebook in 2013. Other attributes include ease of management, efficiency, ideal for large web applications, processes the data without page reloadings, SEO friendly and at last its reusable components which reduces the development time

    .

     

    Figure 2.  JavaScript libraries usage trends

    Table 1. Growth of JS libraries

        Framework   Jan 28th 2018 July 21st 2019  Percentage change
              React         779709        5050896                547.7%
            Angular         133806          465417               247.8%
               Node          14282          45924               221.5%
                Vue         129299        1004463               676.8% ?
             Electron          57176           198729               247.6%

    Angular

    Angular is a full-fledged framework which can run in any platform. It is robust and mature when compared to React, besides it is primarily used for developing single page applications. It is maintained by Google and predominantly used in Google Fiber and AdWords. Though Angular is catching up, from Figure 2 it can be inferred that it is still behind React in terms of usage. Some of the influential factors include two-way data bind, components that support content projection, and Angular CLI as a decision making tool.

    Vue.js

    Vue.js is a relatively new JavaScript library that gained traction since 2018. It is easier to learn, thanks to excellent documentation coupled with numerous live examples. Moreover, it enables the developers to convert parts to old application to Vue without any rebuilding process, meaning enables to test small parts of the application without altering the entire application.The striking aspects of Vue.js are its clarity, simplicity, versatility, performance, enables to implement great UI ideas, easier to control the look and functionality of UI, provides proxy support, SVG animations and stable API.

    Electron.js

    Electron.js is a run-time framework which enables the user to create desktop-suite applications with JavaScript, CSS and HTML5. In a nutshell, it is an amalgamation of Node.js and Chromium.While developing a Desktop application the user needs to focus on certain secondary aspects like simplification of installation and packaging,  optimization of crash reports, supporting native menus, dialogs and notifications. In this regard usage of Electron.js addresses the aforementioned aspects, thereby allowing the developer to concentrate only on the core of the application. In addendum, it has the ability of auto-updating and crash reporting on Windows/Mac with Squirrel.

    Final Notes

    As a developer if you need your apps to be used by most people, then JavaScript is a great choice. The combination of all the above discussed features makes it more powerful and popular, which no other programming language can offer. Besides in this era of application development where speed, flexibility and versatility are highly valued, JavaScript is one of the valuable skills to have. Finally JavaScript is literally your canvas, now its time to paint the lily!

    [stm_post_comments]
    [stm_sidebar sidebar=”527″]